Head of Business Unit

helfy · herzliya

Description We're looking for a highly strategic and hands-on  Head of Business Unit  to lead and scale  a fast-growing B2C online marketplace and comparison platform  as its most senior operator, effectively running the business end to end. This is a full  general-management role : you own the  P&L , set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. You'll lead across  sales, marketing, business development, product, and operations , combining sharp commercial and financial judgment with a builder's willingness to get into the details. The ideal candidate is a  B2C expert  who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results. Responsibilities Business ownership & strategy Own the full  P&L  and the overall performance of the business: revenue, margin, and profitability. Define and execute the company strategy across growth, profitability, and scalability. Set targets, budgets, and forecasts; manage  unit economics  and hold the business accountable to them. Identify new opportunities to expand the business and open new revenue streams. Sales & business development Directly own the  sales function  and its revenue targets: pipeline, conversion, and retention of customers/partners. Lead  business development : partnerships, new channels, and deals that grow the top line. Build the commercial motion and the incentives, processes, and reporting behind it. Marketing & growth Own the  marketing strategy  across all channels (paid, organic, CRM, lifecycle). Optimize  acquisition, retention, and monetization ; continuously improve ROI and CAC/LTV. Stay hands-on with  website performance, funnels, CRO,  and overall user experience. Product Partner with (or directly steer) the  product and web teams  to prioritize a roadmap that moves the business metrics. Use data and customer insight to drive product and pricing decisions. Operations & finance Own operational execution and the systems that keep the business running efficiently. Drive  data-informed decision-making  across every function. Team & leadership Lead, hire, and scale a  cross-functional, distributed team  (sales, marketing, product, web, operations) across locations. Build a high-performing, accountable, results-driven culture. Requirements Proven experience  running or co-running a B2C product or business unit , with real ownership of outcomes. Strong business and  financial acumen: full P&L ownership and unit economics. Track record of owning a  revenue number : sales leadership and/or  business development . Strong  marketing and growth  background (performance marketing a strong advantage). Hands-on with  web, funnels, and conversion optimization (CRO). Experience working closely with or directly managing  product teams. Proven leadership of  cross-functional and distributed teams. Highly analytical and data-driven; comfortable making decisions from numbers. Entrepreneurial, hands-on, ownership mindset. Experience operating in a  global / cross-border environment. Fluent   English  (spoken and written) - a must. German : a strong advantage (not a must).

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