Product Marketing Manager Lead
Description Hybrid | Reports to CMO | Hands-on + Strategic Ship4wd is a tech-led global freight forwarder, redefining how SMBs trade globally through a digital, transparent platform. We’re building a seamless experience that connects sourcing and shipping and we’re looking for someone to own how we communicate it across the entire customer journey. We’re looking for a Content & Product Marketing Manager to lead content and messaging end-to-end across performance, product marketing, and brand. This is a hands-on role for someone who can think strategically and execute fast. What You’ll Do ● Performance : Create and optimize content for paid campaigns (ads, landing pages, video, email), A/B Test and performance optimization. ● Website & SEO: Own website content and drive SEO (landing pages, blogs, articles). ● Product Marketing: Define product messaging and positioning across audiences (ICPs) and lifecycle stages. ● Product Marketing Lifecycle: Drive onboarding, activation, and engagement through content messaging across Product, Pre-Sales, and Sales ● Funnel UX : Identify friction points and improve conversion o product funnel (onboarding, UX, activation flows). ● Sales Enablement: Translate product capabilities into clear narratives and sales materials. ● Social & Thought Leadership: Lead content initiatives and distribution across LinkedIn, YouTube, Meta, Reddit (hands-on or via vendors). Who You Are Requirements Who You Are 3-5 years of experience in content / growth / product marketing.Native or high-level English, with excellent writing and communication skills. ● Strong content capabilities, combining creative thinking with a performance mindset. ● Hands-on and independent, with end-to-end ownership of execution ● Proactive and cross-functional, able to lead initiatives and drive processes and aligned with business goals. ● Data-driven, able to analyze reports and funnel performance to generate actionable insights. ● Experience working with AI tools / agents - advantage ● Experience with lifecycle marketing and funnel optimization - advantage