Product Marketing Manager

expressvpn · telaviv

Product Marketing Manager at ExpressVPN Millions of people trust ExpressVPN to protect their privacy and keep the internet open. Now we’re looking for a Product Marketing Manager to help us grow how people discover, adopt, and pay for our products. This is a hands-on role for someone who loves digging into funnels, spotting what’s working (and what isn’t), and shipping fast. You’ll own launches end to end, from the first idea to the moment a feature is live and in users’ hands. What you’ll do • Launch features end to end: positioning, messaging, creative, rollout, and measuring impact. • Analyze funnels and user behavior to find drop-offs and growth opportunities. • Run CRO experiments across landing pages, flows, and creative, then iterate on the results. • Work on pricing, packaging, and monetization to drive conversion and revenue. • Review and shape creative, and know what makes an ad, page, or message convert. • Partner closely with Product, Growth, and Design teams. • Use Claude and other AI tools daily to move faster, test more, and raise the quality of your work. What we’re looking for • 1+ years of experience in Product Marketing, monetization, product or game economy, or a closely related role. • B2C experience (a must). • Experience in monetization. • Comfort reading funnels and performance data. • A track record of launching features or products from start to finish. • A good eye for aesthetics (a must): you can tell when a design looks off and explain why. • A sharp sense of messaging. • AI fluency: you’re already working with Claude or similar tools and can show how they make you better. • Experience at a gaming company is a huge advantage. Nice to have • Pricing experience. • Hands-on CRO experience.

Apply »