Marketing Specialist with Hebrew
Squaretalk is an AI-powered contact center with sales automation capabilities that helps businesses grow smarter and faster. With omnichannel solutions and automations, we streamline customer interactions, boost sales, and improve efficiency – all in one platform. As we continue to grow, we are looking for a dynamic and data-driven Marketing Specialist to join our team and help us elevate our marketing efforts. Role Overview: As a Marketing Specialist at Squaretalk, you will play a crucial role in driving our digital marketing strategy. You will be responsible for managing PPC campaigns, optimizing email marketing efforts, and building marketing automations to help us scale effectively. If you're a mid-level marketer who thrives in data-driven environments and loves the challenge of improving performance through strategic execution, we want to hear from you! Key Responsibilities: PPC Campaigns: Develop, manage, and optimize paid search campaigns on Google Ads and other platforms to drive leads and sales. Email Marketing: Create and execute targeted email campaigns, including nurturing sequences and promotional emails, ensuring high engagement and conversions. Marketing Automations: Build and implement marketing automation workflows to optimize lead generation, customer nurturing, and sales enablement processes. Data Analysis: Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement. Collaboration: Work closely with the sales and product teams to align marketing strategies with business goals. A/B Testing: Conduct regular testing to identify areas for improvement and maximize the effectiveness of campaigns. Requirements 3+ years of experience in digital marketing, with a focus on PPC, email marketing, and marketing automations. Strong analytical skills and comfort with data analysis and reporting tools. Proficiency with Google Ads, Google Analytics, and email marketing platforms. Experience with marketing automation tools is a plus. Solid understanding of conversion rate optimization and lead generation tactics. Strong written and verbal communication skills. Excellent English and Hebrew. Ability to work independently and collaboratively across departments. Benefits Hybrid working model Exciting opportunity to join a successful company, with big ambitions for the future