Product Marketing
Description Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough… Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too. For 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions. We are defined by our dedication to doing good and this translates to business success, meaningful work, friendships, a can-do attitude, and deep curiosity. As a Cognyter you will: Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products Create compelling marketing content and sales enablement collaterals Develop and implement GTM strategies and demand generation activities Work closely with business stakeholders to maximize the business potential of existing/new customers Assist with competitive analysis and market research Join strategic marketing workshops, international events, and customer meetings You will report to VP of Product and be part of an industry-leading product management team (30+ people strong). The role requires handling exciting marketing activities and hands-on operations. Requirements For this mission, you’ll need: A senior marketeer with at least 6 years of experience in B2G/B2B marketing – a must Track record of fast-paced creation of marketing materials based on high-end & diverse technologies Familiarity with intelligence practices and technologies – a big advantage Experience in market research, messaging, and positioning Ability to work independently with a strong sense of initiative Successful track record of collaborating with local and international teams Excellent written, verbal, and visual communication skills Strong team player who knows how to work with other organizational departments A willingness to travel for at least 15%